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Joined Oracle as one of the first cloud sellers in DACH. Started with no install base, no references and no inherited playbook. Built the territory through outbound, relationships, customer value and direct enterprise engagement.

• 7-Figure DealsMulti-year · New Logos
• DAX AccountsStrategic Focus
• 100% New LogosAll new business

Key takeaways

• Greenfield start with no install base and no existing customer portfolio
• 100% new-logo business
• Consistently achieved targets from years 3 through 6
• Built and adapted the DACH go-to-market approach as the market evolved
• Personally led end-to-end sales cycles, including customer demos and value cases
• Closed complex multi-year, seven-figure enterprise deals

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Founded Holaketo to apply technology, data and automation to food production, ordering and delivery. Built the operating model, technology stack and go-to-market approach from the ground up.

• 20%+ MoM Revenue Growth
• Fully Automated End-to-end
• Spain, Portugal & Balearic Islands

Key takeaways

• Signed partnerships with celebrities and premium brands
• Built a fully digital end-to-end operating model
• Automated inbound goods, production, fulfilment and delivery workflows
• Introduced scanning systems to digitally capture and document goods throughout production
• Created traceability from incoming goods through processing to final delivery
• Used technology and data to connect ordering, production and fulfilment
• Increased revenue streams by adapting the business model to market demand
• Achieved 20%+ Month-over-Month revenue growth
• Scaled operations across Spain, Portugal and the Balearic Islands
• Raised Seed funding and prepared the business for further scaling

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Drove enterprise identity adoption with DAX companies. Closed complex seven-figure, multi-year transactions with executive stakeholders — predominantly new-logo business.

• DAX AccountsStrategic Focus
• 7-Figure DealsMulti-year · New Logos
• 100% New LogosAll new business

Key contributions

• Opened new enterprise accounts across key industries in DACH
• Closed complex seven-figure deals with executive stakeholders
• Generated significant ARR through multi-year commitments
• Worked predominantly in new-logo acquisition
• Built relationships across complex buying groups and C-level stakeholders
• Managed long, strategic enterprise sales cycles

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Partnered with large enterprises to build measurable cyber resilience programs across workforce readiness, incident response and technical capability.

• 7-Figure DealsMulti-year · New Logos
• Global EnterpriseEMEA Focus
• Strong GrowthAccelerated

Key impact

• Sold strategic cyber resilience programs into DAX and large enterprise organizations
• Closed and developed seven-figure, multi-year enterprise opportunities
• Led consistent C-level conversations with CISOs, CIOs, CROs and CSOs
• Created resilience and response programs together with customers
• Built initiatives around workforce readiness and measurable human cyber capability
• Helped organizations build their “Human Firewall” by engaging employees at scale
• Connected executive resilience objectives with hands-on programs for employees and technical teams
• Initiated strategic programs that became broader enterprise-wide initiatives
• Worked across long, complex enterprise buying cycles with multiple stakeholders

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